Copied From The Book Entitled
"It's Time...For Network Marketing
Bob Burg
The blessing
of free enterprise is that everyone benefits! – The beauty of building a
successful network marketing business is that it can only be accomplished by
serving others.
In a free
enterprise-based economy, the amount of money one makes is directly
proportional to the number of people they serve!!
The Reverend Dr. Martin Luther King, Jr.
said, “Anyone can be great, because anyone can serve.”
Imagine
that: anyone from any background, should he or she decide to serve others, can
become successful. And a deserved part of success is wealth – the ability to
live life more and live more life.
Financial
success via network marketing – based on the above premise of free enterprise –
can allow you to be more, have more, and do more. Building a vibrant and
successful network marketing organization, you can work with whom you desire,
travel or not travel as much as you want, send your children to the schools you
see fit, donate more to charities in which you believe, and overall… simply
have more choices in life.
Wow!
And all
this, because you got behind a particular product or service aligned with a
company you believe in, a group of people you’ve gotten to know, like, and
trust, and decided to serve growing number of people by bringing to them the
benefits of the products, services and/or opportunity you represent.
Free enterprise rewards that which is good
about human nature and discourages that which is bad.
How so?
Perhaps an explanation is called for due to today’s general misconception of
what the term “free enterprise” actually means… as well as what it doesn’t
mean.
Free
enterprise, the economic and political doctrine holding that a capitalist
economy can regulate itself in a freely competitive market through the
relationship of supply and demand with a minimum of governmental intervention
and regulation, should not be confused with “making the sale by illegal or
unethical means.” That is not free enterprise; that is not capitalism. It is
theft. (Example: Enron was not an example of capitalism/free enterprise. Mrs.
Fields’ Cookies is an example of capitalism/free enterprise.)
The natural
tendency of human beings (both buyers and sellers) to want what is best for
themselves is the very best regulator of business that has ever been
discovered. Because of this, the good in business people is rewarded, and the
bad is discouraged.
Those who
build their business with honesty and integrity develop great reputations;
people begin to “know them, like them and trust them.” People desire to do
business with them… and they do.
A sale can
be make via dishonest means, maybe several – and let’s face it, at times and in
certain circumstances and situations, even many. An organization can begin to
form through false promises and can even be momentarily profitable. However,
all too soon a person attempting to build a business that way will see their
lack of ethics catch up to them. Their negative reputation spreads, and their
sales and business structure will crumble faster than a stale cookie that falls
on the floor and gets stepped on.
On the other
hand, those who’ve proven to be long-term, mega-successful leaders have
consistently learned how to do the business, they’ve worked at it consistently,
and they’ve led their organization by way of example.
Their
example says, “Keep your eye on the ball and take your eyes off yourself. Keep
serving others. Provide the best value to your customers and the best
leadership to your organization.”
More network
marketing superstars have achieved great success in this manner because it
coincides with a basic human principle: “all things being equal, people will do
business with and refer business to those people they know, like, and trust.”
There’s
nothing “namby-pamby” about this. It’s based on what is called “enlightened
self-interest.”
If a free
enterprise economy, we benefit ourselves only by benefiting – and to the degree
to which we benefit – others.
As Adam
Smith explained in his classic, The Wealth of Nations, “it is not from the
benevolence of the butcher, the brewer, or the baker that we can expect our
dinner, but from their regard to their own interest.”
In other
words, they must serve us to make money. Not only that, they must do so better
than their competitors. Well, it’s just the same for a network marketer.
You are challenged to share your products,
services, and/or opportunity with others and to educate and persuade them that,
as a result of doing business with you, their life will be better.
Depending
upon your products or service, it will provide them with more convenience,
health, safety, peace of mind, protection, or whatever advantage it provides.
If you’re sharing your opportunity with them, then it is the lifestyle of time
and financial freedom you are selling.
Either way,
it’s in your best interest to be of benefit to them and to serve their best
interest.
Can you
think of any other business model that, by the very nature and structure of its
design, encourages one person to benefit so many others? I mean, unlike the
corporate structure of defensively feeling the need to keep those who joined
after you and are lower on the “totem pole” down and struggling, in network
marketing, you actually advance the more you help those who joined after you to
advance!
There are
many fine businesses out there. A very good living can be made in numerous
fields. And, owning a traditional business is typically a good idea, so long as
you’re prepared to work hard, learn your craft and, in most instances, work
with employees and teach others in your company how to do your job.
One
disadvantage is that, often, the very people you’ve invested time, energy, and
money in training will go off on their own and (heaven forbid) compete for your
customers! How many times has that happened? Far too many for those it’s
happened to even once.
In other words, if you’re in a traditional
business and you grow a successful “employee,” you have more than likely just
home-grown your future competition!
Conversely,
in network marketing, because the person in your organization will always be in
your organization, the best thing you can do for yourself is to help this
person grow their own organization, you have a “vested self-interest” in
helping them to become successful (which, by the way, is the same vested
self-interest the person who recruited you into the business had for himself or
herself… and ain’t than great!!).
It seems as
though, if you keep your focus on serving and leading (what the Reverend Dr.
King referred to as “Servant Leadership”) then you have an opportunity to live
a life and lifestyle only imagined – if
even that – by most people. Even better, you will be in a position to help
others do the same.
The beauty
of building a network marketing business – perhaps the most remarkable example
of free enterprise ever created – is that a person who truly seeks an
opportunity to better economic place in the world by serving others – and only
by serving others. Remember…
“In a free
enterprise-based economy, the amount of money one makes is directly proportional
to the number of people they SERVE.”
And it
follows, of course, if you want to make a lot more money, and then simply find
a lot more people to serve…
the rest of the above document could be gotten from the book "It's Time... for Network Marketing. Get yourself a copy.
8 Comments
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